Tension: Quaker Oats was debuting a partnership with the FIFA world cup, and the value of oats as a pre-match breakfast with whole body nutrition that outlasts other skimpy breakfast choices of burgeoning athletes.

Solution: Consistency, like oatmeal, creates an enduring foundation for kids to find greatness in whatever’s next.

Role: Global Pitch Win, Concepting, Art Direction, Social Media

Quaker Oats in partnership with Common Goal teamed up with 30+ community organizations across 11 United States host cities to give 1,400 young people from underserved communities the chance to walk players onto the pitch. Quaker also sponsored the creation and delivery of 40,000 hours of educational programming about the importance of nutrition. The curriculum will impact thousands of youth and families across the 30+ community organizations to promote lifelong, nutritional decision-making.