Tension: Just 11% of gen Z cooks every day, so most at-home chefs are novices at best.

Solution: Reynolds Kitchen’s suite of products practically do the cooking for you, all it takes is 5 fingers and a mouth to become a chef (with a chef’s kiss).

Role: Art Direction I picked this project up at the animatic stage and elevated through production.

CCO: Colin Selikow

CD: Jacopo Biorcio

CD: Danny Price

Senior Copywriter: John Rekoumis