Tension: Mrs Meyers Clean Day is homemaking brand that’s inspired by the garden. We needed to reach audiences on manicured, oh-so-perfect platforms with content that felt lived in.

Solution: Create social that felt connected and modern, with a little dirt in the skirt. We shot and edited each of these pieces from scratch on a shoestring budget with a lot of heart, and a LOT of pollen.

ECD: Tereasa Surratt

Copywriter: Indira Midha